More energy for fans. More atmosphere for players. More exposure for partners. And more opportunities for matchday spending. Let's make better use of seats that would otherwise go empty.
EXPLORE A PILOT ↗When more people turn up, the whole event benefits. Live Ticket Drops is developing a way to introduce new audiences to live experiences through carefully managed ticket opportunities, without relying on public, across-the-board price cuts.
A fuller venue feels different: more noise, more excitement and more shared moments that keep people coming back.
More supporters in the stands can lift the matchday environment and create the sense of occasion that makes live events special.
Fuller venues offer sponsors and commercial partners more opportunities for brand visibility and meaningful engagement with fans.
Additional attendees create opportunities for extra food, drink and merchandise spending — and new, lasting fan relationships.
The principle is simple: offer a distinct route for otherwise-empty seats, while preserving the value of standard ticketing. Any pilot would be designed around the operator's inventory, timings, eligibility and commercial priorities.
The club decides which fixtures and seats, if any, are made available.
Explore a controlled drop mechanic, with allocations and rules agreed in advance.
Assess attendance, matchday engagement, ancillary spending and new-audience reach.
We're exploring pilot partnerships with clubs, venues and event organisers. A small, carefully controlled trial is the best way to understand what works for your audience and your business.
DISCUSS A PILOT ↗Live Ticket Drops is in development. No club partnerships or ticket availability are implied.